Question 1

What is push-n-pull marketing?

Accepted Answer

Push-n-pull is dply's proprietary strategy that uses Facebook and Instagram ads to build brand awareness and familiarity (push), then uses Google Search ads to capture users at the exact moment they search for your product (pull). The goal is to drive sales up over time while constantly lowering customer acquisition cost.

Question 2

How much does dply charge for digital marketing?

Accepted Answer

dply's service fee starts at $399 USD per month plus tax. A separate advertising budget of at least $800 USD per month is recommended. Contact dply for a personalized plan based on your product, market and goals.

Question 3

Do I need a website to work with dply?

Accepted Answer

Yes, a website is required, but if you don't have one, dply will build it for you at no extra charge using Squarespace. Your monthly fee includes ongoing SEO and SEM website optimization.

Question 4

How quickly can I expect results from dply's campaigns?

Accepted Answer

Results can appear as soon as keywords, ad sets and your value proposition align with what users are searching for. This can happen immediately or take up to six months depending on your market and product.

Question 5

Does dply work with businesses outside Mexico?

Accepted Answer

Yes. dply is based in Mexico City but serves clients globally. Their digital campaigns are deployed for businesses in any market where Facebook, Instagram and Google Search are active.

Question 6

What is the minimum ad budget for a dply campaign?

Accepted Answer

dply recommends a minimum advertising budget of $800 USD per month, separate from their service fee. The exact amount depends on your market, product, average ticket price and lead volume needed.

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