Digital marketing that works
dply is the only marketing agency that offers freelance pricing, delivers in-house marketing team results and takes work off your plate instead of adding to it.
deploy your campaign
Your web site is a store in a mall. And the mall is the market.
The trick is how to push visitors inside your store?
Our secret sauce đ„«
Running ads alone doesnât work like it used to. People need to see you first, then search for you. push-n-pull uses Facebook and Instagram to build familiarity and Google Search to capture the decision.
Coca-Cola does this at scale by running ads everywhere featuring their logo to build familiarity, then making sure itâs right there in the red fridge at the convenience store, right when you decide to buy.
push-n-pull
Lower your ad spend over time.
Quit wasting time in meetings.
Deploy smart campaigns.
Resources đ
A returning customer is the best customer! đ
Make loyal clients, not one-time customers
The moment your customer decides to pay you money for your product or service is the result of a series of pain points they had in their customer journey.
push-n-pull will make your brand a familiar face in that journey and will get you loyal clients instead on one-time customers.
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People rarely decide to buy something right away. It takes several moments of frustration, or âpain points,â for a customer to realize they need your product.
On average, a person begins searching for the best and cheapest product after experiencing six or seven of these pain points.
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After the seventh pain point, they decide they need to spend money on your product or service, and the search begins.
During their search (can take days), we push them ads on Facebook and Instagram so they become familiar with your brand, value proposition and call to action.
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Then, one more pain point happens, and they remember your brand and look for it immediately.
They search for it on Google, and thanks to our pull campaign, your product appears as the top result.
Questions? Answers đ
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It depends on your market, product, service, itâs average ticket price, demand, number of impressions, clicks and the speed and number of leads your business requieres for a healthy amount of cash flow and return of investment.
However -having said all that- we recommend a minimum of US$800 dollars a month for marketing budget.
Get in touch so we can work on a plan personalized on your products, services, market and industry.
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HEHE not at all. You can say branding is part of the strategy but definitely not its goal. Doing brandin requieres way more investing and by itself wonât work leads down the funnel or the customer journey.
dplyâs Push â Pull strategy is something weâve been working on for 6 years and itâs ultimate goal is to drive your sales up in time, while constantly optimizing spending so bidding for leads wonât cap your business.
Get in touch so we can explain in a more broad way how this works for all our clients and how you can make the best of it for your business bottom line.
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YES! you do and we can make one for you âfree of charge.
Pay for the Squarespace platform (we even have discount codes) and dply does the rest.
Your monthly fee includes SEO and SEM web site optimization.
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As soon as the keywords, ad sets, and value proposition on the website align with what internet users are searching for and willing to pay for, the campaign succeeds.
This is because the internet user has a need, and their search matches with your offer at the right moment and in the right place.
Finding that balance can happen instantly, or it may take us up to six months.
Push-n-pull connects awareness with intent. While the flywheel builds strength inside your business, push-n-pull makes sure the market sees you, remembers you, and finds you when it matters.